Sunday 9 September 2007

Is life getting better?

In Cardiff we have been treated to a lovely stay by friends of our Welsh marcher, John. I went with Dwijen to stay with a lovely couple, Daleyth and Pwt.

Daleyth seemed a wise woman. She said to us if people could be satisfied with enough we would all be better off. She spoke of how people in the past we seemed to waste less and make more use of what they had, where as we now live in a disposable society.

Generally I react against comments about the world being so much better in the past and everything being rubbish these days. But it does feel the case that lots of what our society calls improvements are nothing of the sort.

Bottled water is an invention of the marketing machines of big companies. It is far more expensive than tap water and tastes no different, yet we waste huge amounts of money and energy on it each year.

Growing our economy is the main aim of our economic policy. Similarly, companies have to continually sell more and make more profit. This means corporations have to invent things we don't really need, then market them to us until we think we need them; like bottled water. This does not make the world a better place.

Distance covered so far: 731 miles

No comments: